Brand: Wicked Tree

I created every aspect of this brand – name, story, logo, packaging, and all marketing material. It is currently available in stores in Massachusetts.

I created the brand for the first cannabis dispensary in Massachusetts located in historic Salem, MA. In 2022, I established a partnership between Wicked Tree and Friends of Newburyport Trees to help clean up our communities. With each sale a percentage is donated to help plant trees and maintain the local canopy in Northern Massachusetts. 

On average, Wicked Tree donates around $5,000 annually.

Wicked Tree: The Food Fight, 2023

As both Marketing Manager and Designer, I established and created  an annual food drive to fight food insecurity in local communities. These are examples of social media posts I created that were used to raise awareness. In one month we donated over 2,400 lbs of food.